Define the audience and message.
Discuss who you want to reach, what your organization offers, and why it matters to that audience. Connect the message to your services, strengths, and business objectives.
Medical sales & marketing
Make your value clear. Focus your next opportunity.
Michelle Rosenthal helps healthcare organizations clarify their positioning, focus referral relationships, and plan medical sales and business development efforts around the audiences they want to reach.
For healthcare organizations nationwide seeking clearer positioning, stronger relationship planning, and a more focused approach to growth.
How Michelle can help.
Support can focus on one priority or connect several areas of your business. Scope and responsibilities are agreed before work begins.
Prioritize the relationships.
Consider referral sources, professional relationships, and business development opportunities in the context of your market. Identify where attention and follow-through could best support the direction of the organization.
Give outreach a direction.
Bring medical sales priorities, marketing messages, and relationship planning together. Discuss a practical approach to outreach and how your team will decide what to focus on next.
Built around your organizationDefine the need.
Define the need.
Then define the work.
The starting point may be a specific business development question, a positioning challenge, or the next stage of an existing sales effort. Michelle can discuss your goals and define the kind of strategic support that fits before an engagement is agreed.
Useful context for our first call
- The services or business offering you want to grow
- Your intended audience and geographic market
- An overview of current outreach and relationships
- The business development decision you want to make
A short description of your current approach is enough to begin. Existing messaging or materials can be discussed as part of scoping the work.
Please leave patient information out of booking notes and initial emails.Southern California · Nationwide
Let’s talk about your next step.
30 minutes · Microsoft Teams
Monday–Friday, 9 a.m.–5 p.m. Pacific